FICOD felicitates Mironins as the most innovative transmedia project
At the gala held last Saturday at the seventh edition of the 3D Wire festival, FICOD gave the award for best national transmedia project to Mironins, as it allows pre-school children to learn as they play with art.
Children aged 3 and above can play with the Mironins – characters that have escaped from one of Joan Miró’s paintings. Together with these characters, children have fun learning about the life and work of one of the most important Spanish artists of the 20th century.
Mironins began as a book to play and learn with Joan Miró, written by Anna Carretero, Marcela Hattemer and Anna Purroy. It was converted into a transmedia project in collaboration with Mikel Mas Bilbao, founder of Cornelius Films, who was at 3D Wire in Segovia to accept the FICOD award.Today, Mironins is much more than a book – it is an animated series, an app for smartphones and tablets, an augmented reality app, a website and a unique didactic tool.
This transmedia experience is a journey through the life and work of the Catalan artist directed at children, who learn about his life and some of his most famous works together with the Mironins. The authors invite children to draw a turtle like the one drawn by Miró when he was nine years old, and take them on a virtual visit to the Mont-roig del Camp farmhouse where Miró spent long periods of time. With exercises involving cutting, sticking and drawing, they encourage children to emulate the techniques Miró tended to use in his work.
Other projects that received awards at the 3D Wire gala included: Save the Robots by Jumptoplay, which won the RTVE award for most innovative app; Ridiculous Triathlon by Cremagames, which received the RTVE award for most innovative videogames project; and Love You to Bits by Alike Studio and Pati.io, which was felicitated with the Cartoon Games award for best videogames project.
3D Wire, the International Market for Animation, Videogames and New Media is an initiative by Segovia’s Círculo de las Artes y la Tecnología (CAT, www.caytec.es), the Town Hall of Segovia and the Ministry of Industry, Energy and Tourism to promote the animation and videogames industry in Spain.