Ferrán Adriá and Enrique Gato close #FICOD15 that attracted 7,500 visitors
- Secretary of State for Telecommunications and the Information Society Víctor Calvo-Sotelo closed the Forum “that has showcased Spain’s amazing potential in the digital sector.”
- The Forum reached 142 million mentions in social media and 10,000 views of its content via streaming.
- The seventh edition of #FICOD15 brought together 200 companies, about 110 national and international speakers and over 90 content activities.
Today, Secretary of State for Telecommunications and the Information Society Víctor Calvo-Sotelo closed the seventh edition of the International Digital Content Forum, held from December 1 to 3 at the Palacio Municipal de Congresos in Madrid.In his speech, Calvo-Sotelo revealed the main figures of the #FICOD15 edition – over 7,500 visitors, which is an increase of almost 70% as compared to last year, as also over 200 companies, about 110 national and international speakers and over 90 content activities. This year, the Forum was an important topic on social media, with 142 million mentions only on Twitter. In addition, its online streaming content received 10,000 views.
The Secretary of State also recalled that FICOD is a global concept that remains engaged throughout the year by actively participating in the main sectoral events held in Spain like Zinc Shower, Expokids, Cartoon 360, This Way Up, Sónar+D, Gamelab, El Chupete, E-Show, 3D Wire, The South Summit, the European Ecommerce Conference and Inspirational.
The closing ceremony was also graced by the presence of special guest Ferrán Adriá, who gave the audience insight into his experience in culinary research within his project elBulliFoundation and encouraged them to feed their creativity. In his speech, Adriá highlighted that “in our country, we have incredibly talented people, who would match up to those of any other country.” In the chef’s opinion, it is important to strengthen “the culture of effort and not of popularity. I do not know any great person who has not work hard,” he added.
The last day of #FICOD15 featured one of the most-awaited events of the Forum, with animation expert Enrique Gato, the man behind major box-office successes like Las aventuras de Tadeo Jones and Atrapa la bandera. In his presentation entitled The search of the professional career, Gato said that “animation in Spain is currently experiencing its best moment ever” and encouraged the youngest in the audience to explore new paths. For him, the key factor was “feeling like I was not in the right place and doing everything possible to change that.” Gato stressed the importance of hard work and a proactive attitude in achieving professional satisfaction.
Funding, entrepreneurship, challenges and competition on the last day
One of the other major attractions on this last day dedicated to talent was the final to crown the winner of the FICOD Seed 20minutos-Loogic Award. A total 70 companies participated in this contest for start-ups looking for funding and the winner was Geo.band, a way to locate people, pets and objects. The second prize was awarded to Influencity, a start-up that helps brands and companies increase sales through community opinions and reviews. The third prize went to ViBook, a marketplace for artistic talent where anyone can upload a profile and stand to be selected by a production house or a company. All three will receive a mentoring service from Loogic and an invite to the SmartMoney event to be held on January 25. The winner will also receive a communication plan courtesy of the newspaper 20minutos.
The seventh edition of the International Digital Content Forum FICOD will be held on December 1, 2 and 3 at the Palacio Municipal de Congresos in Madrid. This event of reference looks at the different areas of the digital economy and is promoted by the Ministry of Industry, Energy and Tourism through Red.es. For further information, please visit www.ficod.es.
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