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04.08.2015 Posted by Gastón Roitberg

Twenty years of journalism on Internet leading

 

Editorial Manager of the digital newspaper La Nación, he works as a journalist since 1990. He is specialist in Journalistic Activity Planning and Master’s Degree in Journalism at the University of Buenos Aires (UBA). Between 2000 y 2005 he participated in the America Online Argentina (AOL) launching as Content Manager.

He was teacher of new technologies, between 2010 and 2012 he joined the commission of the Argentinian Journalism Forum (Fopea) and, since 2013, he joins the Digital Strategy, Innovation and Analytics area from the Argentine Assotiation of Journalistic Entities (ADEPA). Creator and autor of a blog from lanacion.com about cyberculture, Internet and new mass media, he has been co-autologous of the book Nuevos Desafíos del Periodismo with Daniel Dessein.

gaston rotibergGastón Roitberg, secretary of Editorial Multimedia of La Nación newspaper @grmadryn

This year marks two decades of digital journalism in my country, Argentina. History says it was in 1995 when the pioneering experiences in the then-primitive Internet were born, that net of lazy telephone connections and a few HTML pages.

Interlink Headline News, the newsletter created a 31 January of that year by Alejandro Piscitelli and Raúl Drelichman, it was the first digital Argentine mass media. Months later, in the middle of the 95, the first traditional press headers appeared in the online ecosystem: Los Andes (Mendoza) and El Cronista Comercial (Buenos Aires). And on the last days of the year and the beginning of 1996, the major national daily newspapers: La Nación Clarín.

What are the milestones that we have to point out in this time of balance? Here is a completely arbitrary list below:

  • Formats. From transposition of the printed content to Internet until the development of stories in scrollytelling mode and interactive displays, virtual reality and the native audiovisual content.
  • Audience. From the protective wall and distance, to direct and horizontal contact with readers in real time through social networks.
  • Devices. Everything suggests that the mobile phone will be the most direct vehicle to satisfy the information consumption with our content. We have not to lose sight of what happens with the wearables and some experiences with furniture and common appliances in everyday life.
  • Metric. From the ignorance and the not founded presumption to the behaviours and users experiences analysis. A good editor trust in his instinct, but builds his best version in so far as he takes the right decisions based on relevant information.
  • Laboratories. All media entities have specialized and multidisciplinary teams that will develop prototypes and submit them to the judgment of consumers. Experimentation, trial and error. And begin again.

Finally, a brief comment to the future. It comes an enormous stage for journalists and organizations. In a competitive environment with new native players and the pursuit of a sustainable model for quality journalism, some trends that allow light the way are emerging: data journalism – the new balance between the ancient tradition of investigative journalism and the new technologies applied to information-; the global strategy as an antidote to the hunt for new markets; the online video explosion in the middle of the crisis of traditional television; the definitive consolidation of mobile phones and the exploration of its user experience; the creation of new narrative expressions that take advantage of 100% the capabilities of the platform; the virtual environments development that allows ‘live and feel’ the news in the site of the incident, such virtual reality experiences applied to news, among other experiences.

In 1995, when I bought my first computer that was connected to Internet by the telephone line, I did never imagine the opportunities that comes two decades after. Opportunities to have the leading role in change and developing products and services that are more tailored to the needs of audiences, without compromising the personality and the relevance that characterizes the brands we represent in the digital ecosystem every day.

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